Monday, June 16, 2008
Alpha Dogs: How Your Small Business Can Become a Leader of the Pack (Book review)
In an economy that takes pride in being led by large companies and strategic consulting prescribed by academia, like the Harvard Business School, 10% of the small businesses fail every year and 60% close after six years.
According to author Donna Fenn, there are seven reasons for this, from the backlash of big business to consumer lust for luxuries. In " Alpha Dogs: How Your Small Business Can Become a Leader of the Pack" the author consults with eight small businesses situated in different regions of the USA that have used certain strategies to outshine their competition and thrive, and she passes those strategies on to her readers. These eight businesses have flourished despite their sometime stories of failure and they have learned to get ahead in the highly competitive business world.
In the book, Fenn has focused on these eight businesses: Zane's cycles, a bicycle shop; Dorothy Lane Market Inc., three grocery stores; Auction Systems Auctioneers & Appraisers; Amy's Ice Creams, 12 ice cream parlors; THOR.LO Inc., manufacturer of sport-specific socks; Dancing Deer Baking Company (Boston); PR Consultants Group Inc., an alliance of 34 public relations firms; and Mike's Famous Harley-Davidson Inc.
The majority of the tips from these leading entrepreneurs deal with employee training, creating a workplace that appeals to the workers, getting new customers while retaining existing ones, being bold and fearless, giving good service, forming alliances, adapting to the new technologies of the times, continually re-inventing, tweaking innovations and keeping them close to home while upgrading wisely.
In the book, there is a section for each company that ends with ten tips from its entrepreneurs. At the last chapter, the author summarizes the very valuable marketing lessons from the entrepreneurs, which she names as the alpha dog DNA.
Fenn's writing style is direct, clear, conversational, and sprinkled with quotes by the entrepreneurs: "'When you are comfortable, you're never performing at 100% says Dave Barr. It might be Schwartz's mantra. Mike's Roadside Rest had earned him press accolades"
The author, Donna Fenn, has been writing as a contributing editor about entrepreneurs and small business trends in Inc. Magazine for more than 20 years. In 2001 she was a co-recipient of the Women's Economic Round Table Entrepreneurship Prize, sponsored by the Kauffman Center for Entrepreneurial Leadership. Her work has appeared in The New York Times, Newsweek, The Washington Monthly, Working Woman, and many other publications.
"Alpha Dogs: How Your Small Business Can Become a Leader of the Pack" is in hardcover with 224 pages and ISBN: 0060758678. After the foreword and introduction, it has ten chapters followed by acknowledgements, sources, and an index.
If you already know how to succeed in business or own an MBA, but especially if you don't, "Alpha Dogs: How Your Small Business Can Become a Leader of the Pack" should be the book to pick because of its valuable tips worth several years of serious study. The information inside this book can give a serious boost to any enterprise.
This article has been submitted by Joy Cagil in affiliation with http://www.Facsimile.Com/ which is a site for Fax Machines.
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According to author Donna Fenn, there are seven reasons for this, from the backlash of big business to consumer lust for luxuries. In " Alpha Dogs: How Your Small Business Can Become a Leader of the Pack" the author consults with eight small businesses situated in different regions of the USA that have used certain strategies to outshine their competition and thrive, and she passes those strategies on to her readers. These eight businesses have flourished despite their sometime stories of failure and they have learned to get ahead in the highly competitive business world.
In the book, Fenn has focused on these eight businesses: Zane's cycles, a bicycle shop; Dorothy Lane Market Inc., three grocery stores; Auction Systems Auctioneers & Appraisers; Amy's Ice Creams, 12 ice cream parlors; THOR.LO Inc., manufacturer of sport-specific socks; Dancing Deer Baking Company (Boston); PR Consultants Group Inc., an alliance of 34 public relations firms; and Mike's Famous Harley-Davidson Inc.
The majority of the tips from these leading entrepreneurs deal with employee training, creating a workplace that appeals to the workers, getting new customers while retaining existing ones, being bold and fearless, giving good service, forming alliances, adapting to the new technologies of the times, continually re-inventing, tweaking innovations and keeping them close to home while upgrading wisely.
In the book, there is a section for each company that ends with ten tips from its entrepreneurs. At the last chapter, the author summarizes the very valuable marketing lessons from the entrepreneurs, which she names as the alpha dog DNA.
Fenn's writing style is direct, clear, conversational, and sprinkled with quotes by the entrepreneurs: "'When you are comfortable, you're never performing at 100% says Dave Barr. It might be Schwartz's mantra. Mike's Roadside Rest had earned him press accolades"
The author, Donna Fenn, has been writing as a contributing editor about entrepreneurs and small business trends in Inc. Magazine for more than 20 years. In 2001 she was a co-recipient of the Women's Economic Round Table Entrepreneurship Prize, sponsored by the Kauffman Center for Entrepreneurial Leadership. Her work has appeared in The New York Times, Newsweek, The Washington Monthly, Working Woman, and many other publications.
"Alpha Dogs: How Your Small Business Can Become a Leader of the Pack" is in hardcover with 224 pages and ISBN: 0060758678. After the foreword and introduction, it has ten chapters followed by acknowledgements, sources, and an index.
If you already know how to succeed in business or own an MBA, but especially if you don't, "Alpha Dogs: How Your Small Business Can Become a Leader of the Pack" should be the book to pick because of its valuable tips worth several years of serious study. The information inside this book can give a serious boost to any enterprise.
This article has been submitted by Joy Cagil in affiliation with http://www.Facsimile.Com/ which is a site for Fax Machines.
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Dogs, Still a Man's Best Friend
People have owned dogs as pets for thousands of years. Ever since then dogs have had a behavior problem. You know what I'm talking about; dogs do many things that we do not want them to do such as, barking in the middle of the night, peeing on the carpet, digging holes in the ground, and even biting your guests. Now, many people have tried to figure out ways to teach dogs how to act. But lately there have been many books written on how to solve your dog's behavior problem. These books have a price but in my opinion they are worth it. It is such a blessing to have your dog act the way you want him to and even have him perform a few tricks to impress your friends. Dogs are like people in some ways: they like to be loved, they want to feel needed, and they like to play.
Dogs are used for many purposes such as, hunting food for their owner as they do in the books Sounder and Where the Red Fern Grows. But dogs are also used just as household pets like in books such as Shiloh. Dogs are one of the best companions you could ever have. They will stand by you to the end and will protect you from enemies. Dogs are used all over the world; they are used in wars, by the police, and as I have said just as your household pet. They have been used in times past as the tool for bounty hunters, as one of the key providers for a frontier family, and as always your lovable household pet.
The number one place that people get there dogs at is the pet store. Thousands of dogs are sold there each year. The advantage of buying your dog at the pet store is that you will be able to choose which breed you want or you can get a specific mix of breeds.
People name their dogs many things and they have been doing so for thousands of years. People have used interesting names for their dogs that may sound weird but these names usually have wonderful meanings behind them. Dogs have been named everything from Fluffy to Thor.
Justin Vander Ploeg provides you with pet care products at http://www.solutionsbyjustin.com/.
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Dogs are used for many purposes such as, hunting food for their owner as they do in the books Sounder and Where the Red Fern Grows. But dogs are also used just as household pets like in books such as Shiloh. Dogs are one of the best companions you could ever have. They will stand by you to the end and will protect you from enemies. Dogs are used all over the world; they are used in wars, by the police, and as I have said just as your household pet. They have been used in times past as the tool for bounty hunters, as one of the key providers for a frontier family, and as always your lovable household pet.
The number one place that people get there dogs at is the pet store. Thousands of dogs are sold there each year. The advantage of buying your dog at the pet store is that you will be able to choose which breed you want or you can get a specific mix of breeds.
People name their dogs many things and they have been doing so for thousands of years. People have used interesting names for their dogs that may sound weird but these names usually have wonderful meanings behind them. Dogs have been named everything from Fluffy to Thor.
Justin Vander Ploeg provides you with pet care products at http://www.solutionsbyjustin.com/.
Get Googleads free
The Truth to PPC Marketing and Making Money with Google
Link Popularity Software
Social bookmarking software
Free classifieds over 1000+ cities, 500+ regions worldwide
Water Car Run on WATER+Fuel. Hydrogen Save Gas=FREE ENERGY!
Automated Cash Formula
Free Samples & Offers, Printable Coupons & Online Coupons
Your Bill Killer - Work From Home
150 Adsense Web Sites
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Get Googleads free
The Easiest Money You'll Ever Make!
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Water Car Run on WATER+Fuel. Hydrogen Save Gas=FREE ENERGY!
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clickbank mall, online storefronts
Save Time and Money with Online Coupons
With a little effort, the right online coupons can save you a lot of money. There are several wonderful websites that offer online coupons for major stores online. Some of the biggest retailers distribute coupons to their affiliates, which pass the savings on to the online consumer.
It is worth the time to search through these coupon sites to find the best deal, depending upon what it is the buyer is looking for. Get free shipping, a percent of your online purchase off, spend a certain amount of money, and get a certain amount off of your purchase, free items with purchase, and many sites offer printable grocery coupons as an added bonus. The savings can be substantial, and the smart shopper will come away feeling great!
It might be easy to go directly to the retailer, and buy what you are looking for, but invest a little time, and your savings can be substantial. Take note of those coupon codes, click on the links, and find what you need. With the money you save, you can buy additional items. No need to find a parking space, or battle the mall shoppers. With the holidays coming, its nice to know that online shopping can save both time and money.
Carmen Wilson is the content manager for two excellent coupon sites, http://www.shoppergirlsplace.com and http://www.couponbeauty.com . Shopper Girls Coupon Place is dedicated to all things shopping, with many large retailers' coupons and sales. The Coupon Beauty site offers discounts, and coupons for bath and beauty items.
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It is worth the time to search through these coupon sites to find the best deal, depending upon what it is the buyer is looking for. Get free shipping, a percent of your online purchase off, spend a certain amount of money, and get a certain amount off of your purchase, free items with purchase, and many sites offer printable grocery coupons as an added bonus. The savings can be substantial, and the smart shopper will come away feeling great!
It might be easy to go directly to the retailer, and buy what you are looking for, but invest a little time, and your savings can be substantial. Take note of those coupon codes, click on the links, and find what you need. With the money you save, you can buy additional items. No need to find a parking space, or battle the mall shoppers. With the holidays coming, its nice to know that online shopping can save both time and money.
Carmen Wilson is the content manager for two excellent coupon sites, http://www.shoppergirlsplace.com and http://www.couponbeauty.com . Shopper Girls Coupon Place is dedicated to all things shopping, with many large retailers' coupons and sales. The Coupon Beauty site offers discounts, and coupons for bath and beauty items.
Run Your Own Amazing And Easy-To-Use Article Directory Website
50 MILLION BULK EMAIL SUBMITTER
Make Money Blogging with Blogging to the Bank
Massive Clickbank Cash For YOU
Find What eBay Buyers Want
10 Minute Forex Wealth Builder
Web Traffic Machines
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How I put $1000 - $3,500 a day in my account
Diet Food Home Delivery Service
Superman T-Shirts, merchandise, Batman, T-Shirts, Green Lantern, Punisher, Flash
The Truth to PPC Marketing and Making Money with Google
Save on Outdoor Cooking
clickbank mall, online storefronts
Wholesale products at below wholesale
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2 million high paying adsense keywords
ClickBank Mall - 24 Other Affiliate Systems Built Right In
Gift Baskets - Food Gift Baskets - Gourmet Gift Baskets
